Markus Vestergaard and Gabriella Sand founded Morgon in Gothenburg in the summer of 2018. Between them they have more than 25 years in coffee, as baristas, roasters, trainers and consultants, running coffee shops, helping start roasteries and competing, and with Morgon they set out to build their own favourite roastery. They roast coffees they want to drink themselves, bought from producers they have known and sourced from for years. Their coffee is “bright, seasonal and sustainably sourced”.

The roastery sits by the docks at Lindholmen, in the old shipyard, and the square blue bags take after the shipping containers around it. Each coffee gets its own colourful artwork, inspired by postcards, the producers’ stories and Morgon’s tasting notes. Morgon roasts almost every day, and its coffee is served in cafés, shops, offices, museums, hotels and restaurants; Gabriella looks after wholesale.

On almost every last Saturday of the month it opens for Fika Saturdays, with homemade fika and two free coffee tastings in English. Each lasts about 30 minutes and covers the current coffees, the producers who grew them and how Morgon works. Longer tastings with a roastery tour can be booked.

Partner cafés

Coffee on the shelf

Photograph: Morgon Coffee Roasters