Klaro started as a one-man roastery and has grown into a team with its own coffee shop. The name comes from the Spanish “claro”: clear, distinct, understandable. The idea behind it is to make a complicated product in the simplest possible way, with simplicity, minimalism, education and openness as its principles.

Maks has been deep in coffee since 2015. When the pandemic stopped classes, events, consultations and championships, he began making coffee content, moved into marketing, and noticed how often good coffee is seen as complicated and distant. That is where the idea for Klaro came from. The team’s competition record includes first place in the Polish AeroPress Championship and in the Sensory Battle Championship, and podium places in the Polish Cezve/Ibrik, AeroPress and Coffee in Good Spirits championships.

He built Klaro with Ania, who has worked behind the bar, run social media for several roasteries and helps organise international barista competitions and coffee festivals. Robert, with years of management in a large restaurant chain and work at coffee festivals across Poland, joined later to run the day to day.

Klaro Coffee HQ, in Ochota, measures nineteen square metres, with stainless steel and the brand’s burgundy tiles. It serves Klaro’s coffees, helps people choose beans for home and hosts workshops and tastings. The roastery’s Batch Brew series is made for people who drink filter coffee by the litre, and regular customers get benefits through its loyalty plan.

Coffee on the shelf

Photograph: Klaro Coffee